We made it! And if you are reading theses lines, you have too. It is the refreshing makeover Saint-Laurent Boulevard needed. The SDBSL’s full reform includes a new image, a new website, a new communications approach and everything that ensues.
Perhaps you have visited our previous and somewhat outdated website. If you haven’t, it’s no big deal (you’re not missing out on anything). We are here to celebrate novelty!
After a team of talented people put in long hours of hard labor, we are finally ready to reveal our new image. The logo, the colors and the tone have all changed. The Saint-Laurent Boulevard has always been close to the people, so why speak to them as if we were just an ordinary mall? Saint-Laurent Boulevard enthusiasts, we want to talk to you! “Like” us on Facebook and follow us on Twitter – that’s where the conversations will happen.
Here is a brief about what you will find on our new website.
1. News + Events + Itinerary
With our news, we will keep you informed about anything that has to do with Saint-Laurent Boulevard. Whether it’s happening in our area or far away, the “News” section will give you a good idea of what is going on in our surroundings – and in yours.
Through our event pages, we will advise you of what is coming up: shows, opening exhibitions, special events, important street closing dates, upcoming activities and all the events you will not want to miss.
There are a thousand different ways to explore the Main. With the different itineraries, we offer you must-see destinations and activities under a wide array of themes. We even invited well-known bloggers and figures from all walks of life to come share their favorite activities with you on Saint-Laurent Boulevard.
2. A detailed directory of all the established businesses on the Boulevard.
This section is ever changing; we are constantly updating the list of new businesses so as to offer you exactly the information you need. The goal is to facilitate things for visitors who are looking for a business that would suit their needs.
To say that there is a wide variety of businesses on the Boulevard would be a euphemism. From Dollar stores, to high-end furniture stores, to coffee shops, restaurants and cultural landmarks, the Saint-Laurent Boulevard is overflowing with independent shops that represent Montreal’s unique character. Moreover, the large number of startups on the Boulevard is what makes it internationally recognized as a creativity and innovation hub.
So, we picked six main categories, each one of them divided into sub-categories to help your research.
To celebrate the reclamation of the Boulevard and its new image, we organized a launch event on Tuesday, May 20th at 5 PM, at the Apartment 200. The first hour was basically a press conference where we presented the new branding to the different media. Then at 6 PM, we encouraged everyone to discuss and create new bonds. The Saint-Laurent Boulevard has much to offer and the launch of our new image is obviously the ideal opportunity to attract new bold and creative minds.