The Société de développement du boulevard Saint-Laurent promises a wide variety of activities for you to discover Hippozoonomadon, the new temporary installation on Guilbault Street East, supported by the Arrondissement Plateau-Mont-Royal and designed by Design par Judith Portier agency.

It’s an urban rest area like no other in Montreal. While you’ll be walking along the boulevard during the MURAL Festival (from June 4^th to the 14^{th< [...]}

Returning for the 3^rd year on the Main, the parklet will be installed as of May 18^th! You’ll find it on the Saint-Laurent Boulevard at the intersection of Bagg Street – right next to Bains Schubert.

Because we love urban art, we of course decided to paint it and it is Montreal artist Beeforeo who will be in charge of the art work. The unique design will convince you to stay a little longer to enjoy your lunch, an ice cream or a coffee purchased in the area.

This is a [...]

Although any form of exercise is good for you, recent studies have shown that vigorous exercise, the type that makes you sweat and leaves you out of breath, has the most beneficial effects on your health.

You’re in luck because we have the perfect activity for you: we are organizing, in collaboration with the boulevard’s

For the Nuit Blanche, the Saint-Laurent Boulevard is collaborating with the MURAL Festival to offer you a guided tour like you’ve never seen before!

We are offering three guided tours at night (of course!) to discover the murals in a different light. We have of course selected the best person to lead the tours: André Bathalon – co-founder of the festival and Director of Communications and not to mention connoisseur of urban art! Glenn Castanheira, General Manager of the SDBSL, will also be present to share historical facts during the route.

But that’s not all! [...]

One weekend is good, but two is better!

Because you love it so much and so do we, the MURAL Public Art Festival returns bigger than ever in 2015!

For its 2015 edition, MURAL will extend over a period of 11 days – yeah, ELEVEN DAYS! Starting on Thursday June 4th, the festival will continue on until Sunday the 14th. The boulevard will be closed between Sherbrooke and Mont-Royal.

This means even more activities than last year. More entertainment, more music and of course, more time to stroll the Main which will be closed to traffic for the duration of the festiv [...]

Saturday December 6^th, Festival MEG, Moog Audio,  Igloofest, Camuz, Osheaga and Insertech join forces with

It’s not Cinéma L’Amour that’s turning 100 years old on October 15^th (let’s take it easy!), but the building in which it is located. And even if it bears no relation, we still find it interesting to mention that, among the different theaters that have occupied the place, it is the Pussycat that gave it its sexual calling…in 1969! Things like this can’t be made up.

Cinéma L’Amour opened its doors in 1981 – that’s more than 30 years ago! It is incidentally erotic and pornographic movies that have allowed theaters like this one to stay [...]

Rouge Bar turns 10 on October 12^th 2014! This is already an impressive age in the world of independent business, but in the nightlife world, it’s quite an achievement!

So we met with the owner of the establishment, François Boitard, and asked him 10 questions for the 10-year anniversary of his bar (that kind of concept!).

1. Hello François! Thank you for meeting with us and for participating in this mini-interview to mark the 10^th anniversary of Rouge Bar. Wha [...]